PepsiCo and RedScout: Day of Senses

Working with 4 marketing concepts, I was the vision expert for this one day “science sense-fair” for Pepsi’s marketing department. The  idea was for 5 experts in each of the 5 senses to come up with stimuli around specific concepts: one for sound, smell, touch, taste, and vision. What I developed was a 20 minute visual collage as a jumping off point for discussion around upcoming PepsiCo marketing initiatives. By separating out the senses, RedScout created this day of workshops geared towards inspiring links between the different senses.

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